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Kindle Fire processor is the OMAP 4430 from Texas Instruments Inc., which adds about $18 to the BoM, according to UBM TechInsights. In comparison, Apple's iPad 2 uses Apple's proprietary A5 processor, which adds about $26 to the BoM.

Among other the major BoM cost differences, the Kindle Fire has a 7-inch display with 1024 x 600 resolution that carries an estimated BoM cost of $35, while the iPad 2 boasts a 9.7-inch display with 1024 x 768 resolution that carries a $54 BoM cost, according to the preliminary analysis.

The 32-GB iPad 2 carries about $34 worth of NAND flash memory, while the Kindle Fire has only 8 GB of NAND at a BoM cost of about $8, according to the preliminary analysis done by UBM TechInsights.

Kindle Fire's battery is capable of 4,400 milliamp hours (mAh), is rated for about 7.5 hours of use, and carries a BoM cost of $12, while iPad 2's battery has a capacity of about 6,600 mAh, rated for about 10 hours of use, and adds $23 to the BoM, according to the preliminary analysis




Source: http://www.eetimes.com/electronics-news/4230653/TechInsights-says-Kindle-Fire-BoM-about--143

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